Content marketing is the foundation for all your online marketing strategies. However, building an editorial calendar and actually following it with so many other core issues to deal with becomes very difficult over time.
There just isn’t enough time to constantly produce new content yourself or even to get it written by a third party. At the same time, nobody can deny the importance of content marketing in increasing sales. So, how do you tackle the problem? You repurpose existing content!
Before you begin repurposing existing content, there is one thing you need to be careful of. Not all content is meant to be re-used. Only choose pieces such as blog posts or infographics that have done well in the past. That way you can ensure the success of your repurposed content. Here are 5 innovative ways you can repurpose content for renewed traffic:
- Tweak the content – You might have written your content for a specific audience. However, your product or services are useful to a number of other people as well. Just tweak your existing content so it becomes relevant to another audience. Most likely, you’ll have overlapping audiences. Take advantage of that. That’s how you, without changing the gist of your article, can make little adjustments and repurpose your content.
- Divide and conquer – Make a series out of a single piece of content. Or, if one of your articles contains a few infographics, create one infographic out of it and just use that. You can do that with all types of content in any medium.
- Think big – You might think you don’t need ebooks or guides/manuals, but with so much content at hand, there’s not much that you have to do. Just assemble whatever pre-existent content you have professionally and make it into an ebook.An added benefit of having a downloadable ebook on your website is that you can snag email addresses for effective email marketing, killing two birds with one stone.
- Recycle into social media marketing content – From a single 500 word blog post, you can easily take out at least 5-10 tweets or Facebook posts. Or you can convert the post into short series to be published on LinkedIn. The options are endless.
- Change the medium – One interesting way to repurpose an already written piece of content is to change the way it is delivered. If it’s a blog post, you can present it as an image, an infographic or even a video. This way you can also cover a number of different platforms.
While these strategies are really effective, you might think you don’t have the time for these. That is where a content marketing company will help you. Getting content written from scratch can be expensive for quite a few companies. However, if you repurpose content, not only does it cost less, it also helps you reach out to potential customers on a number of different platforms. Each medium has a different audience and gives you a wider reach to a larger variety of people.
Are you repurposing your content? Share your stories with us!