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He's one of the most systematic thinkers I've ever met

I've known Karnika for nearly 6 years now in various capacities. He's been my client, I've been a client of his company and we've had strategic joint ventures over the years. He's one of the most systematic thinkers I've ever met and that, out of a long list of options, is his most impressive feature. He has tremendous work ethic, integrity and much else... but his ability to "see" and build a process map out of any complex business development or marketing objective is really something special. His company, KEY Difference is a powerhouse because of it's CEO and leader, Karnika E. Yashwant. Did I mention his grotesque level of work ethic?

- Rob Toth (Media Channel Sales and Acquisitions | M&A)

He has been the key to our progress in outreach

Mr Key (Karnika Yashwant) brings a disciplined focus to any business - large or small - who wants to make the most of the Internet. As co-founder of the People-Centered Internet, I had a lot of choices for where to go for our youth experience offering at www.CaliforniaSafari.com. I was very glad my business partner Denise O'Brien introduced us to Mr Key, and he has been the key to our progress in outreach and we are working with him on developing meaningful interactions with potential applicants for California Safari. I like his good judgement and his courage in advocating for what he believes will work, gentle yet firmly, we are making progress with his guidance. As we delve into our analytics to improve our offering, we can ask for no better guide than Mr. Key.

- Mei Lin Fung (Silicon Valley Network Connector)

Karnika is an incredible worker, thinker and technician.

It is a great and a rare combination to have these qualities when working on websites, and planning marketing campaigns. He is very accessible usually via skype message and chat which make the distance thing not an issue. Also, Karnika delivers on time and as quoted in his original price. I highly recommend Karnika and Key Difference Media for campaigns and internet marketing solutions.

- Kenneth Schwenker (Feature film producer and Bhaktifest founder)

Karnika has a keen insight for creating super functional systems, and is full of integrity

Working with Karnika and KEY Difference Media is a sheer pleasure.

Karnika has a keen insight for creating super functional systems, and is full of integrity when bringing projects to completion to everyone’s satisfaction. Highly recommended.

- Chireya Fox (Author, Coach, Consultant)

Deliver results and move on

Deliver results and move on, that's Karnika E. Yashwant’s way. He shows a strong determination to fulfill his goals, while being honest to others. He is extremely enthusiastic about his work and successfully completes any tasks with favorable results despite deadline. He has a very strong work ethic and unparalleled problem solving skills. I would recommend him with any project that requires the very best in Setting strategies and executing it. Working with him is a signature of success.

- Renjith R(Research Volunteer at Yoddhas)

I am impressed with his dedication to meet client's deadlines...

When you are moved to write a recommendation, then you may have a tendency to overemphasize all of the 'superlative' points you put forward, but believe me, in this case, I am uncertain that I can do Karnika Yashwant justice in what I write.



Professionally and affectionately called KEY, he has been a client, collaborator. and leader.



I have sincerely never met anyone, so far, with his combination and excess of energy, enthusiasm, and commitment. When I consider his shockingly young age, for the experience and achievements he has accomplished so far, then I know that he is going to achieve greater things over the coming years. This is someone that I know, if you ever get the opportunity, you really 'have' to invest in, but I do challenge you then, 'just try to keep up with him!'



Professionally, he is certainly a visionary, backed up by a fantastic team that he has patiently nurtured, is extremely productive and disciplined, and absolutely loves a challenge. I am impressed with his dedication to meet client's deadlines, aspirations and his ability to smooth out their sometimes complex business processes to make them effective and efficient.



Personally, he has become a great friend and motivator, with a wide range of interests, great fun to work with and I constantly learn from him.

- Shawn Du'Mmett (Visionary, Writer & Process Expert)

Excellent service and delivers on what it promises

We are working on an ongoing basis with KEY for our content marketing, and his organisation is responding fast, has excellent service and delivers on what it promises. We are getting our online marketing up and running more and more.

- Mark van Huijgevoort (Founder, BraintrainingProfs)

KEY Difference Media isn't just another vendor, but rather a true partner.

Their attention to detail is only exceeded by a thorough understanding of how to apply digital strategies for success.

We contracted them to setup & automate the marketing & sales of our digital Brand Licensing knowledge, products and services through a redesign of our website, the construction of a membership site, and a sales funnel tied to a backend CRM. With great speed and quick turn-around time, they efficiently delivered everything ahead of schedule and on point.

This campaign is now being promoted through their dynamic Content Marketing services.

When they say they make a "Difference" they mean it. We are grateful for the talent and energy they bring to our organization.

- Pete Canalichio (Brand Licensing Expert, PeteCanalichio.com)

Overall, very impressive.

They've done a great job of bringing everything together. Well done.

- Mark Di Somma (Creative Brand Strategist, MarkDiSomma.com)

The formatting, website design, and the account/sign in features are amazing.

Initially the sign up experience was very easy and not too "in your face", and everything looks very professional and reliable.

- Alex Deal (Strategy and Insights Intern at The Coca-Cola Company)

KEY always strives for excellence and does whatever it takes to exceed the expectations of his clients.

It has been a great pleasure to work with KEY. He helped set up & automate the marketing & sales of our company’s digital Brand Licensing knowledge, products and services through a redesign of our website, construction of a membership site, and a sales funnel tied to a backend CRM. KEY is diligent in following up and following through and always delivers everything ahead of schedule without compromising on quality. He has a “can do” attitude and provides quick and cost-effective solutions to clients for challenges even beyond the scope of project. KEY always strives for excellence and does whatever it takes to exceed the expectations of his clients. KEY is extremely adaptable, driven and truly an asset for any organization that needs content marketing services. He is not just a vendor, but a true partner and friend whom you can always trust!!!

- Durgalaxmi Ramachandhiramani (Marketing and Project Management, Licensing Brands Inc.)

My website is more productive now than any I've ever had before.

I had no idea how to use a website to make more sales, but KEY Difference Media did. Who knew it was supposed to integrate into the rest of my sales cycle like it now does!

- Jeff Mallman (President, VERNEXX LLC)

A razor-sharp mind, decisiveness, dependability, persistence...

Mr. KEY, as he is fondly known to professional connections, is a man of many facets. A razor-sharp mind, decisiveness, dependability, persistence, a need to dominate the marketplace, a burning passion for learning, an insatiable hunger for success and a dogged determination to reach his goals; this is Yashwant in a nutshell.



To whoever might be reading this now and in future, I highly and strongly recommend that you get connected with Mr. KEY in any way you can. The only things you will lose are your ego and your ignorance.

- Shudeep Chandrasekhar (Chief Opinion Officer at 1redDrop.com)

He is one of the persons I trust when it comes to any online business.

He is a very professional, smart and reliable person. I have known him for almost 4 years and he is one of the persons I trust when it comes to any online business. He is very encouraging and inspiring, and has taught me a lot about online success.

- Anne Jamine Sevilla (Writer)

Karnika is one of the smartest guys on the web!

He is easy to talk to and know his stuff.

- James Waide (CEO, InternetMarketingX2)

Excellent Content Marketing Team!

Very professional, patient & offers comprehensive package that is long lasting. I will surely work with them on a continuous basis. Excellent Content Marketing Team!

- THEOTOKOS M.

He succeeds where others fail...

Karnika is one of the most energetic and interesting people you'd ever meet. Sometimes pragmatic, sometimes just the opposite. Mr. KEY is his own man and he lets you know right off the bat. One of the most interesting things I've found about his is that he often lectures to business groups and never, ever, has anything prepared. How the man does it is beyond me, but he succeeds where others fail, and you have to give him credit where it's due.

- Rick Shultz (Research Author at Sprayable Energy, Inc.)

Good work and professional approach. Thanks!

- Dele (Founder, Kybe.)

Delighted-Excellent communication

- Dougie C. (Glasgow, GB)

Great work.

- Bare D. (Steak Stones)

He is visionary and has potential to bring his visions to practice.

- Kumaresh Tirukonda (Senior Vice President Sales at Vivid Infotech Software Solutions)

He is a very versatile, highly talented personality, set on his journey to touch many more projects, lives and purposes.

- Priyanka Jariwala (Director @ QWC)

It's a personal promise to give you all the best in the world that you truly deserve.

Karnika E. Yashwant