How Nonprofits Are Demonstrating Their Impact To Increase Funding In 2016

The ‘Shareable Journey’ Strategy

The Nonprofits Guide to Content Marketing In 2016

Our FREE 3-Day Introductory Course Demonstrates And Defines The 3 Types Of Campaign That Work Together To Maximize Nonprofit Donations:

  • New Donor Awareness Campaigns
  • Supporter Engagement Campaigns
  • Repeat Donation Campaigns

Including Lessons Learned By The Trusted White-Label Provider Of Content Marketing Services For Dozens Of Marketing Agencies Around The World

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1. Funding Competition

Young startup nonprofits are on the rise. They are full of enthusiasm. They have strong online marketing talent. And they are taking donors away from established organizations.

However, they do not have the experience, network or proven results compared to larger well established non-profits.

Donors will support the organizations that are best at demonstrating the positive impact they have on people's lives.

2. Demonstrating Positive Impact

As a non-profit, how you demonstrate your real-life impact during your day-to-day work is at the heart of both your current and future funding strategy.

Donors are becoming numb to the overwhelming amount of negative news and will support the nonprofits that make them feel good about their contributions to positive change.

They want to see proof of the entire journey of hope, challenge and positive impact for each campaign.

The nonprofits that share this journey with integrity and transparency today will become the recognised leading organizations in their market through 2016 to 2020.

Why? Because people become emotionally invested in the stories they know the most about. This appeals to all sources of funding: small donors, public funding, institutional donations, as well as volunteers.

How is ‘positive impact’ best demonstrated? Through the use of ‘shareable journeys’ online that go way beyond standard social media content.

Our free 3-day introductory course demonstrates and defines the 3 types of campaign that work together to maximize nonprofit donations

3. Shareable Journeys

Shareable content is positive. People will share videos, blogs, infographics, and quotes that validate their own identity and support mankind’s drive for peace, dignity and community.

Donors do not want to share a continuous stream of negative imagery, sad stories or injustices they feel powerless to help.

They want to make a difference by supporting programs that clearly improve the lives of beneficiaries. Donors will then share that type of content regularly with their friends, family and social network, while continuing to donate.

What is shareable content for non-profits that bring in new and repeat donors?

Donors respond to stories. True stories of how people’s lives are changed by global events. And our struggle to make conditions better. Solving injustice. Giving opportunity. Saving lives.

The Shareable Journey Strategy reveals the entire story of each initiative via a multi-part shareable content campaign:

Content Item

Reveal the Struggle

Content Item

Define the Opportunity

Content Item

Demonstrate the Impact

This approach answers donors' most important questions that many nonprofits don't adequately address through their social media content:

The Opportunity

What is the cause, and what can be done about it?

The Struggle

Who are the people affected, who is helping, what is being done, and what do they need?

The Impact

Who was helped by your work, what difference did your campaign make to them, and what is the next step of opportunity?

Our free 3-day introductory course demonstrates and defines the 3 types of campaign that work together to maximize nonprofit donations

The Funding Maximiser Method

A multi-part content package can achieve multiple objectives, including:

Raising Brand Awareness

Developing Supporter Engagement

Growing Event Attendance

Increaseing Website Traffic

All of these can be achieved with our Shareable Journey Strategy using the following types of social media content for each major campaign:

  • Simple Media: Image quotes, article, presentation slides and PDF downloads
  • Rich Media: Podcast and Video
  • Feature Media: Infographics and Campaign Micro-Sites

IMPORTANT: Content should not look expensive to produce. Donors consider this a waste of money. They do not appreciate how much effort goes towards finding new donations. Donors expect the majority of funding to be spent directly on your cause, not marketing.

That’s why a consistent simple branding approach and content marketing process is crucial to developing the trust and loyalty of donors over time.

Donors also expect to see that content is re-used on multiple platforms to show that money spent on design and marketing goes to good use through social media sharing sites, including LinkedIn, Pinterest, Twitter, Slideshare, YouTube, and dozens more. This gives donors the confidence that a non-profit is economical with its investment in ‘marketing’ while revealing the real human journey of each campaign.

The Nonprofits Guide to Content Marketing In 2016

Lessons Learned By The Go-To White-Label Provider Of Content Marketing For Dozens Of Marketing Agencies Around The World.

Our FREE 3-Day Introductory Course Demonstrates And Defines The 3 Types Of Campaign That Work Together To Maximize Nonprofit Donations:

  • New Donor Awareness Campaigns
  • Supporter Engagement Campaigns
  • Repeat Donation Campaigns

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