Content marketing is now itself a massive market. Its revenue this year is expected to close in on £200 billion globally and is believed to continue its current growth to surpass $300 billion within a few years. Many brands see the potential of this and each one of them finds their own positives and negatives for reaching their audience. In an online world full of multiple media formats, their real struggle isn’t discovering a way of getting the content out there – it is more about getting themselves heard in the crowd.
In tackling this, many marketers struggle to accurately predict the results of any marketing operation and the challenge of cost efficiency is very high. Often they will proactively rely heavily on a hit and miss approach, in an effort to be effective in this market. The problem is that with so many variables to analyze and the constant evolution that takes place, it really becomes labor-intensive, often, unfortunately, ending up becoming a time-wasting task for the marketing department.
So, how can you minimize the rising promotions budget?
How can you reduce this highly-priced, yet inevitable process, into a sustainable budget?
Simple: recycle your content.
Reusing is a solution that seems to be a feature of modern life. With concerns over global warming and efficiency, many individuals have started to recycle and regenerate all kinds of materials. Reusing content is just as effective by simply repurposing the work that you have already invested in.
Repurposing is kind of like recycling. You’re not conserving any trees, but, by reusing content, you can save a lot of money.
In repurposing, you take one piece of material and make copies of it for different media formats. Each copy is structured and formatted in a different way. By producing your message on different media you can gain the interest of customers in ways that they can consume easier.
Not everyone has the same desire to consume any particular type of content. To attract the attention of a wide range of customers, you must be able to showcase your ideas in contrasting ways.
Recycling content also conserves budget.
You may have some materials that are really informative, important and creative, that are great pieces of content in a particular format. You might have outstanding content that already exists! But it is not engaging viewers as effectually as before because it has become a bit old, and it not as interesting to them any more.
Repurpose your stale content to make it unique, interesting and fresh!
You can repurpose a single piece of content into:
Imagination and some essential marketing skills are all that you need. With each unique look, you are not only enlarging your audience but also cutting back on your content marketing budget.
Not only can you make it more attractive for the consumer, you can also take advantage of repurposing for the following benefits:
Marketing content is an investment in terms of both time and money. Make it count! Recycle your marketing content to extend its life and increase its effectuality.
Repurposing marketing content can be really advantageous, if done cleverly. What methods work for you? Do you have any unique or creative ideas? Share your thoughts with us!